Jesse James

Serial Entrepreneur & Tech Innovator

Failed a hundred times but always swinging for the fences. Building solutions at the intersection of technology and community impact.

Explore My Journey

Professional Journey

A path marked by innovation, leadership, and continuous learning across multiple industries.

Self-employed logo
Feb 2025 - Present

Full Stack Engineer

Self-employed

Oak Bay Municipal Bylaws Assistant: Created an AI-powered assistant that revolutionizes municipal bylaw access. Leverages vector search technology to deliver precise bylaw citations, interpretations, and contextual guidance.

National Strategy Council (NSC) logo
Jul 2023 - Mar 2025

Administrative Assistant

National Strategy Council (NSC)

Utilized skills in digital innovation, strategic leadership, AWS, strategic thinking, marketing campaigns, and community relations to support organizational goals.

iPurpose Coalition logo
May 2024 - Feb 2025

Campaign Coordinator

iPurpose Coalition

Applied digital innovation and strategic marketing expertise to coordinate impactful marketing campaigns in a hybrid work environment.

Waterworth logo
Sep 2023 - Nov 2024

Talent Acquisition Lead

Waterworth

Connected talented individuals with opportunities aligned with their skills and company culture. Focused on building sustainable communities through innovative software solutions.

Amica Senior Lifestyles logo
Nov 2022 - Jul 2023

Community Relations Director

Amica Senior Lifestyles

Drove sales, marketing, and promotional activities to increase awareness and lease suites. Managed tours, administration, sales reports, and prospect management while coordinating marketing events.

Cherish at Central Park logo
Sep 2021 - May 2022

Community Relations Specialist

Cherish at Central Park

Developed strong relationships with residents in a community-focused environment. Managed digital marketing, communications, move-in processes, and event planning.

Fresh Start Inc logo
Oct 2016 - Jul 2020

Founding Partner

Fresh Start Inc

Generated leads targeting residential areas affected by hailstorms. Designed and executed marketing campaigns positioning the company as a homeowner advocate working alongside insurance adjusters.

Yorkton Group logo
Jan 2003 - Mar 2007

Account Executive

Yorkton Group

Sold shares in real estate development projects, primarily Ridgemont Estates. Developed referral sources and managed divided ownership interests as a commission-only sales hunter.

Koch Ford Lincoln logo
Feb 2002 - Oct 2003

New Car Sales Specialist

Koch Ford Lincoln

Started in vehicle sales at age 17, focusing on building rapport, maintaining honesty, and creating comfortable, pressure-free customer experiences.

Technical Expertise

A unique combination of technical skills and people-focused experience, shaped by both building solutions and understanding talent needs.

Web Development & CMS

10+ Years Experience

  • WordPress
  • Ghost CMS
  • Shopify
  • Next.js
  • React

Cloud Computing & DevOps

Multi-Cloud Architecture

  • GCP
  • AWS
  • Azure
  • Vercel
  • Digital Ocean

System Architecture

Full Stack Solutions

  • Multi-Cloud Management
  • Scalable Systems
  • Integration Architecture

Recruiter's Perspective

Unique Industry Insight

  • Talent Assessment
  • Team Building
  • Skill Development Strategy

Community & Heritage

Proud Canadian of Indigenous descent, deeply committed to supporting and uplifting our community. My technical expertise and entrepreneurial experience are tools for creating positive impact and fostering collaboration that benefits everyone.

Featured Projects

A showcase of my technical capabilities through real-world applications and solutions.

Oak Bay Municipal Bylaws Assistant

Oak Bay Municipal Bylaws Assistant

Developed a specialized AI assistant providing accurate search, citation, and interpretation for municipal bylaws using vector search and retrieval augmentation with Next.js, React, and TypeScript.

Next.js 13App RouterTypeScriptTailwindCSSVector SearchLLM Integration
National Strategy Council Website

National Strategy Council Website

Created a modern website for the National Strategy Council using Next.js, featuring responsive design, interactive elements, and seamless content management. Also developed the complete brand kit including logo, colors, and visual identity.

Next.js 13App RouterTypeScriptTailwindCSSAdobe Creative Cloud
Waterworth Website

Waterworth Website

Built a professional website for Waterworth, the water utility management software company, implementing modern web technologies to create a responsive and performant user experience.

Next.js 13TypeScriptTailwindCSSResponsive Design
Muniworth Innovations Inc. Website

Muniworth Innovations Inc. Website

Developed a corporate site for Muniworth Innovations Inc., the parent company of Waterworth, featuring modern design patterns, optimized performance, and streamlined user flows.

Next.jsReactTypeScriptTailwindCSS

Entrepreneurial Journey

Each venture represents a bold step into uncharted territory, building unique skills and insights that shape my approach to problem-solving.

Fresh Start Inc. logo

Fresh Start Inc.

Home damage restoration and insurance advocacy service (Oct 2016 - Jul 2020)

Co-Stow logo

Co-Stow

Peer-to-peer furniture and appliance rental platform (2015 - 2016)

Outlier Clothes logo

Outlier Clothes

Premium clothing brand with dual product lines (2014 - 2015)

SupraNational logo

SupraNational

Innovative liquidation auction platform (2013 - 2014)

GrocerGram logo

GrocerGram

Grocery delivery service with major retailer partnerships (2020 - 2021)

What People Say

Feedback from colleagues and clients I've had the pleasure to work with.

Jesse has incredible energy and foresight. His knowledge of technology is amazing!

Micky Fleming

President and CEO, Cherish Community Living Ltd.

Jesse is passionate, kind and thoughtful. He directly contributed to much of the growth of our business through the hiring of superb people. He's genuinely interested in AI, startups, marketing and hiring; and it truly shows in his work.

Cally MacColla

Infrastructure Finance Specialist, Waterworth

Jesse is a passionate and driven individual, often taking initiative to do more than expected. He cares deeply about whatever he's doing, is eager and hungry to learn new technologies, and is particularly AI-oriented.

Jean-Pierre Joly

Chief Executive Officer & Founder, Waterworth/Muniworth

Let's Connect

Looking for a tech founder or technical advisor for your next venture? Reach out and let's discuss how we can work together.

Connect with me

Currently open to:

  • Web development projects and contract work
  • Full-stack engineering roles
  • Technical leadership positions
  • Collaborative opportunities with technology teams
  • Client-focused technology solutions